Guides
Guides to being found, and recommended
Practical, sourced write-ups on AI visibility and SEO. No hype, no invented numbers. When we use data, it's our own and we say how we got it.
Guide
How to get your business recommended by ChatGPT
A step-by-step guide to getting your business named in ChatGPT answers: crawler access, clear identity, pages that answer real questions, and honest measurement.
Comparison
GEO vs SEO (and AEO): what's actually different
GEO, AEO and SEO compared in plain language: what each means, what stays the same, what really changes for AI answers, and how to measure each.
Guide
Should you block GPTBot? AI crawlers and robots.txt, explained
Which AI crawlers to allow or block (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended), and a robots.txt you can copy and an honest take on llms.txt.
Guide
How to check whether ChatGPT, Perplexity and Gemini mention your brand
A repeatable way to measure AI visibility: build a question list, ask in clean conditions, score mention rate, citation rate and share of voice, check accuracy.
Glossary
AI visibility glossary
Plain-language definitions of AI visibility and AI search terms: GEO, AEO, AI Overviews, grounding, llms.txt, GPTBot, share of voice, IndexNow and more.
Comparison
AI visibility tools vs a done-for-you service vs doing it yourself
Tracking software, doing it yourself, or a done-for-you service for AI visibility: what each covers, who does the work, and questions to ask before you choose.
Free tool
Free AI visibility checker
Free check of whether ChatGPT, Claude, Perplexity, Google and Bing crawlers can read your site, and whether your homepage clearly says who you are.